Sunday, June 14, 2020

Fan letter convinces U.K.-based Little Indian Records to rebrand

By Native News Online Staff - June 14, 2020 at 09:07AM

The founder of One Little Indian Records announced last week that the company planned to cease use of the hateful name. (Courtesy graphic). 

LONDON, U.K — The founder of an independent record label based in London credited an “eye-opening” fan letter for helping him realize the racist nature of the company’s name and logo. 

One Little Indian Records founder Derek Birkett announced on Instagram last week that, effective immediately, the company planned to cease use of the hateful name and is in the process of rebranding the 35-year-old label as One Little Independent Records.

Citing “the monumental learning curve” over the last few weeks of racial unrest across the U.S., Birkett said in a statement posted on Instagram that he became “appalled” over the company’s name, for which he “unreservedly” apologizes. 

A fan of the band Crass, which is signed to the label, reached out to Birkett via a letter that “detailed precisely why the logo and label name are offensive, as well as the violent history of the terminology.” 

The label is home to artists including Bj√∂rk, Skunk Ananise, Sneaker Pimps and Alabama 3, and has issued albums by the likes of Chumbawamba and The Fireman, an experimental duo featuring Paul McCartney and Youth, the stage name for producer Martin Glover. 

“I recognise now that both contribute to racism and should have been addressed a long, long time ago,” he said, noting the name and logo “should have been addressed a long, long time ago.” 

Birkett is the former bassist of Flux Of Pink Indians, a Hertfordshire, England-based anarcho-punk band.

“As a teenager living in London in the late 1970s, my friends and I were deeply inspired when we learned about some of the philosophies of the Indigenous People of the Americas, of peace and love for each other and for nature and the planet, and in turn they were of huge influence in our anarchist punk movement,” Birkett said in a statement. “I was naive enough at the time of founding my label to think that the name and logo was reflective of my respect and appreciation of the culture.

“I’m aware that my white privilege has sheltered me and fostered my ignorance on these issues. I realise now that the label name and logo instead perpetuated a harmful stereotyping and exploitation of Indigenous Peoples’ culture. This is the exact opposite of what was intended. However, I know that it is not the intentions but the impact that is important.”

As part of the renaming process, Birkett said he has made donations to groups including the Honouring Indigenous Peoples Charitable Corporation and The Association on American Indian Affairs, which he will continue going forward. 



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